Pittsburgh Symphony 2023-24 Season Branding

We developed and deployed a range of approaches aimed at rebranding and creating a more effective marketing and design approach for the Pittsburgh Symphony's 2023-2024 Classical Concert Season. The primary goal was to broaden the customer base and increase awareness, engagement, and revenue to support the Symphony's strategic plan. We developed creative approaches to fuel existing and future campaigns, marketing strategies, audience outreach, and content creation strategies.